Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Request a quote or consultation
• Place an order for our services
• Contact us via phone, email, or contact forms
• Visit our showroom
• Subscribe to our newsletter or marketing communications
• Participate in surveys or provide feedback

The personal information we collect may include:

• Name and contact details (email address, phone number, postal address)
• Billing and payment information
• Delivery addresses
• Business information (company name, position, business address)
• Communication preferences
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Pages viewed and time spent on pages
• Date and time of visits

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. You can control cookie settings through your browser preferences.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

• Processing and fulfilling your orders
• Scheduling deliveries and installations
• Communicating with you about your project
• Providing customer support and aftercare services
• Processing payments and managing billing

2.2 Business Operations

• Improving our services and customer experience
• Conducting market research and analysis
• Managing our business operations efficiently
• Maintaining accurate business records
• Complying with legal and regulatory obligations

2.3 Marketing and Communications

• Sending promotional materials and special offers (with your consent)
• Providing information about new products and services
• Sending newsletters and updates
• Conducting customer satisfaction surveys

2.4 Legal and Safety

• Protecting our legal rights and interests
• Preventing fraud and ensuring security
• Resolving disputes
• Enforcing our terms and conditions

3. Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases:

3.1 Contractual Necessity

Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., providing quotes, delivering services).

3.2 Legitimate Interests

Processing is necessary for our legitimate business interests, such as improving our services, conducting marketing activities, and ensuring business security, provided these interests do not override your fundamental rights.

3.3 Legal Obligations

Processing is necessary to comply with legal obligations, such as tax and accounting requirements.

3.4 Consent

For certain processing activities, such as marketing communications, we rely on your explicit consent, which you can withdraw at any time.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, such as:

• Payment processors
• Delivery and logistics partners
• IT service providers
• Marketing and communication service providers
• Furniture manufacturers and suppliers

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, or to:

• Comply with legal obligations
• Protect and defend our rights and property
• Prevent fraud or illegal activities
• Protect the safety of our customers, employees, or the public

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity, subject to this Privacy Policy.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Our typical retention periods are:

• Customer Data: We retain customer information for the duration of the business relationship and for up to 7 years after the last transaction for accounting and tax purposes.
• Marketing Data: We retain marketing consent and preferences until you withdraw consent or for up to 3 years of inactivity.
• Website Analytics: We retain anonymized website analytics data for up to 26 months.

When we no longer need your personal information, we will securely delete or anonymize it.

6. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

6.1 Right of Access

You have the right to request a copy of the personal information we hold about you.

6.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal information.

6.3 Right to Erasure

You have the right to request deletion of your personal information in certain circumstances.

6.4 Right to Restrict Processing

You have the right to request restriction of processing of your personal information in certain situations.

6.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

6.6 Right to Object

You have the right to object to processing of your personal information based on legitimate interests or for direct marketing purposes.

6.7 Right to Withdraw Consent

Where we rely on consent to process your personal information, you have the right to withdraw consent at any time.

Exercising Your Rights: To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within one month, although this may be extended in complex cases.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection and security
• Secure disposal of physical and electronic records
• Regular backups and disaster recovery procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.

8. International Data Transfers

Your personal information is primarily processed and stored within the United Kingdom. If we transfer your information outside the UK, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the UK authorities
• Binding corporate rules

9. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it as soon as possible.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending you an email notification (if you have provided us with your email address)
• Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Complaints

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Website: www.ico.org.uk
Helpline: 0303 123 1113